Business and Marketing, BA (Hons)

The Business and Marketing, BA (Hons) programme develops a strong understanding of business management and modern marketing. It prepares graduates for careers in marketing, digital marketing, branding, advertising, and business management.

Students study key subjects including marketing principles, digital marketing, consumer behaviour, branding, market research, business management, economics, and organisational behaviour. The programme explores how businesses build brands, attract customers, and compete in local and global markets.

Practical learning includes creating marketing campaigns, analysing market trends, using digital marketing tools, and working on real business projects. Students also develop creativity, communication, teamwork, analytical thinking, and problem-solving skills valued by employers.

Supported by experienced academics and industry-focused teaching, graduates are prepared for careers in marketing, digital marketing, brand management, advertising, public relations, business development, management, or postgraduate study.

Course Duration

The standard duration of this programme is 3 years, with flexible study options available depending on your chosen pathway:

• 3 years – Standard degree.
• 4 years – Degree with a work placement (sandwich year).
• 4 years – Degree with a foundation year.
• 5 years – Degree with both a foundation year and a work placement.

Placement Year Fee (2026/2027 Entry): Students undertaking a work placement year as part of their programme will be charged a placement year tuition fee of £1,350.

• Study marketing principles and digital marketing
• Learn consumer behaviour, branding, and market research
• Explore business management and organisational behaviour
• Develop campaign planning and marketing analysis skills
• Gain experience using digital marketing tools
• Work on real business and marketing projects
• Build creativity, communication, and analytical skills
• Learn from experienced academics and industry professionals
• Understand global business and competitive markets
• Prepare for careers in marketing and business management

Teesside University offers a range of scholarships for eligible international students in recognition of outstanding academic achievement and leadership potential. These awards are designed to support high-performing applicants by reducing tuition fees during their studies.

The Global Excellence Scholarship provides a £2,000 tuition fee waiver for the first full academic year and is available to eligible students enrolling on foundation, undergraduate, and postgraduate programmes.

The University also offers a prestigious Vice-Chancellor's Scholarship, awarding a one-time £7,000 tuition fee waiver to exceptional international applicants who demonstrate outstanding academic ability, leadership qualities, and the potential to make a positive global impact. Please note that applications for the September 2026 intake are now closed.

All scholarship awards are applied directly as tuition fee waivers, helping to reduce the overall cost of studying at Teesside University.