Business Management for the Creative Industries (Animation), BA (Hons)

The Animation Business BA (Hons) prepares you to combine creative vision with strong business expertise, giving you the skills needed to succeed in the fast-growing animation and creative industries. Whether your ambition is to manage an animation studio, produce films and digital content, establish your own creative enterprise, or lead production teams within international media organisations, this course provides the practical knowledge and industry insight to help you achieve your goals.

Throughout the programme, you develop a solid understanding of essential business disciplines including marketing, finance, project management, innovation, leadership, and entrepreneurship, all within the context of the animation and creative sectors. You also explore industry-specific topics such as intellectual property management, funding strategies, production planning, and the commercial opportunities created by emerging technologies, including artificial intelligence and digital distribution platforms.

A strong emphasis is placed on practical learning and collaboration. You will work on live projects, industry-focused briefs, and multidisciplinary productions alongside students from animation, games, and visual effects courses, reflecting the collaborative nature of modern creative businesses. Working with real clients enables you to gain valuable professional experience while building a portfolio that demonstrates both your commercial awareness and creative leadership skills.

The course benefits from Teesside University's internationally recognised reputation for animation education, supported by strong links with the creative industries. Students have opportunities to connect with leading professionals through major industry events, mentoring schemes, and collaborative projects. In addition, aspiring entrepreneurs can access support through the university's business incubator, helping transform innovative ideas into successful ventures. By combining creative practice with business expertise and responsible leadership, this degree equips graduates with the confidence and capabilities to build rewarding careers and shape the future of the global animation industry.

Teesside University offers a range of scholarships for eligible international students in recognition of outstanding academic achievement and leadership potential. These awards are designed to support high-performing applicants by reducing tuition fees during their studies.

The Global Excellence Scholarship provides a £2,000 tuition fee waiver for the first full academic year and is available to eligible students enrolling on foundation, undergraduate, and postgraduate programmes.

The University also offers a prestigious Vice-Chancellor's Scholarship, awarding a one-time £7,000 tuition fee waiver to exceptional international applicants who demonstrate outstanding academic ability, leadership qualities, and the potential to make a positive global impact. Please note that applications for the September 2026 intake are now closed.

All scholarship awards are applied directly as tuition fee waivers, helping to reduce the overall cost of studying at Teesside University.